The Value of PIN Debit
Cindy Ballard
Executive Vice President
Communications, Marketing and Administration, PULSE
Bruce Cundiff
Javelin Strategy & Research
Bruce has more than 12 years experience performing various functions throughout the payments and financial services industries, with a particular focus on how consumers’ interaction with technology affects their financial behavior and choices.
Specific topics that Bruce has covered include the evolving mobile banking channel, the integration and advancement of contactless payments in the US and elsewhere, the battle over interchange and the meaning to each constituent in the value chain, as well as forecasting analysis on electronic bill payment and presentment.
Bruce has worked with financial institutions, merchants, processors, card issuers, telcos, and payment networks analyzing their competitive landscape, forecasting usage and product evolution, understanding the evolving multi-channel nature of banking and payments, as well as driving projects specific to chargeback management, alternative online payment mechanisms, and anti-fraud efforts.